Deploying decision criteria in a cyclical decision process for the product planning phase

Sebastian A. Schenkl, Sebastian Spörl, Florian G.H. Behncke, Robert Orawski, Markus Mörtl

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

6 Scopus citations

Abstract

During the planning process of future products or the future product portfolio, ideas for future market opportunities are generated and within a parallel decision process, the best ones are selected. This paper presents a method for the decision process during that product planning process. The focus is on the selection and weighting of the decision criteria. The method is applicable for planning processes with reoccurring decision steps. Therefore a block model is introduced: in every decision step a new block, compromising a set of criteria is added to the existing blocks and thus more and more integrated decisions can be made about the planning alternatives. Based on that the criteria are weighted consecutively in order to assure consistency between the different decision steps. Therefore we show rules for deriving the weighting factors of decision criteria in that additive decision process.

Original languageEnglish
Title of host publicationProceedings of the 19th International Conference on Engineering Design
Subtitle of host publicationDesign for Harmonies, ICED 2013
Pages89-98
Number of pages10
Volume1 DS75-01
StatePublished - 2013
Event19th International Conference on Engineering Design, ICED 2013 - Seoul, Korea, Republic of
Duration: 19 Aug 201322 Aug 2013

Conference

Conference19th International Conference on Engineering Design, ICED 2013
Country/TerritoryKorea, Republic of
CitySeoul
Period19/08/1322/08/13

Keywords

  • Decision criteria
  • Decision making
  • Product planning

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