Defining adverlearning: A novel concept to enhance learning using in-game advertising

Fabrizio Palmas, Gudrun Klinker

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

The perseverance when using established but outdated learning systems and approaches in a constantly changing society leads to reduced effectiveness when attempting to reach younger generations. Applying future-oriented solutions, which differ from established learning methods, could support the success of new learning approaches. In this paper, we want to introduce a novel learning concept by combining in-game advertising and learning.

Original languageEnglish
Title of host publicationProceedings - IEEE 21st International Conference on Advanced Learning Technologies, ICALT 2021
EditorsMaiga Chang, Nian-Shing Chen, Demetrios G Sampson, Ahmed Tlili
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages72-74
Number of pages3
ISBN (Electronic)9781665441063
DOIs
StatePublished - Jul 2021
Event21st IEEE International Conference on Advanced Learning Technologies, ICALT 2021 - Virtual, Online, Malaysia
Duration: 12 Jul 202115 Jul 2021

Publication series

NameProceedings - IEEE 21st International Conference on Advanced Learning Technologies, ICALT 2021

Conference

Conference21st IEEE International Conference on Advanced Learning Technologies, ICALT 2021
Country/TerritoryMalaysia
CityVirtual, Online
Period12/07/2115/07/21

Keywords

  • Adverlearning
  • In-Game Advertising
  • In-Game Advertising for Learning
  • Video Games

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