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DCXNET: E-transformation at DaimlerChrysler

  • Smart GmbH
  • Elite Graduate Program Finance and Information Management (FIM)
  • Qualification Program Communicate
  • Center for Digital Technology and Management

Research output: Contribution to journalReview articlepeer-review

7 Scopus citations

Abstract

In 1999, the automotive industry was in a difficult situation: overcapacity and customer demand for faster delivery and better service drove executives to explore the potential business value of the internet. The authors provide a teaching case, which is based on an analysis of the DCXNET initiative which bundled all e-business actions taken by DaimlerChrysler to exploit the opportunities of this then new technology. The teaching case describes the strategic planning process for e-business at DaimlerChrysler, resulting organizational structures and an outline of the components of DCXNET. Furthermore, the authors provide results of the initiative, success factors and lessons learned.

Original languageEnglish
Pages (from-to)52-65
Number of pages14
JournalJournal of Information Technology
Volume21
Issue number1
DOIs
StatePublished - Feb 2006

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure

Keywords

  • Change management
  • Covisint
  • DaimlerChrysler
  • E-business
  • E-transformation
  • Innovation

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