Abstract
In 1999, the automotive industry was in a difficult situation: overcapacity and customer demand for faster delivery and better service drove executives to explore the potential business value of the internet. The authors provide a teaching case, which is based on an analysis of the DCXNET initiative which bundled all e-business actions taken by DaimlerChrysler to exploit the opportunities of this then new technology. The teaching case describes the strategic planning process for e-business at DaimlerChrysler, resulting organizational structures and an outline of the components of DCXNET. Furthermore, the authors provide results of the initiative, success factors and lessons learned.
| Original language | English |
|---|---|
| Pages (from-to) | 52-65 |
| Number of pages | 14 |
| Journal | Journal of Information Technology |
| Volume | 21 |
| Issue number | 1 |
| DOIs | |
| State | Published - Feb 2006 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Change management
- Covisint
- DaimlerChrysler
- E-business
- E-transformation
- Innovation
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