Customer perception of vehicle dynamics and its transfer to technical characteristics

Vehicle dynamics are well described by technical parameters in existing literature. But in order to fulfill customer requirements, there is a need to take further perspectives on vehicle dynamics into account. In particular, it is essential for the automotive industry to be able to match the customer perception of vehicle dynamics to the corresponding technical characteristics. In the past years, research in this context has been carried out, but in most of the performed case studies a very limited view on singular, isolated characteristics is given. Thus, there is a need to approach the transfer of customer perception to technical characteristics in an integrated way. This work therefore provides an overview of areas relevant to consider for researching the transfer between subjective perception and objective parameters. Based on different perspectives on the technical parameters concerning vehicle dynamics, a selection of existing approaches to match customer perception and technical characteristics is presented. The different perspectives are further outlined in a framework in order to enable a more transparent, integrated view on vehicle dynamics. This paper is a result from the cooperation between the Technische Universitat Munchen and the BMW Group in the scope of the virtual enterprise CAR@TUM (Munich Center of Automotive Research).