Cross-cultural user experience design helping product designers to consider cultural differences

Florian Lachner; Constantin Von Saucken; Florian ‘Floyd’ Mueller; Udo Lindemann

doi:10.1007/978-3-319-20907-4_6

Cross-cultural user experience design helping product designers to consider cultural differences

Florian Lachner, Constantin Von Saucken, Florian ‘Floyd’ Mueller, Udo Lindemann

Chair of Product Development and Lightweight Design

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

25 Scopus citations

Abstract

User experience (UX) designers aim to create a product that causes a pleasant emotional reaction in order to generate an enjoyable memory. However, emotions are subjective and diverse because of cultural differences. As a consequence, cultural differences in UX design are often considered only as theoretical exercises. In this paper, we aim to bridge the gap between theoretical cultural studies and practical application. We analyze established cultural dimensions as well as notes from observational studies, business presentations and ethnographic interviews. Finally, we present “Cultural Personas”, application-oriented tools that characterize derived cultural differences. That supports designers to consider a culturally sensitive UX and thereby to develop better, more enjoyable products.

Original language	English
Title of host publication	Cross-Cultural Design
Subtitle of host publication	Methods, Practice and Impact - 7th International Conference, CCD 2015Held as Part of HCI International 2015, Proceedings
Editors	P.L. Patrick Rau
Publisher	Springer Verlag
Pages	58-70
Number of pages	13
ISBN (Print)	9783319209067
DOIs	https://doi.org/10.1007/978-3-319-20907-4_6
State	Published - 2015
Event	17th International Conference on Cross-Cultural Design, CCD 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 - Los Angeles, United States Duration: 2 Aug 2015 → 7 Aug 2015

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9180
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	17th International Conference on Cross-Cultural Design, CCD 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015
Country/Territory	United States
City	Los Angeles
Period	2/08/15 → 7/08/15

Keywords

Country culture
Cross-cultural design
Cross-cultural evaluation
Personalities
Personas
Psychology
Storytelling

Access to Document

10.1007/978-3-319-20907-4_6

Cite this

Lachner, F., Von Saucken, C., Mueller, F. F., & Lindemann, U. (2015). Cross-cultural user experience design helping product designers to consider cultural differences. In P. L. P. Rau (Ed.), Cross-Cultural Design: Methods, Practice and Impact - 7th International Conference, CCD 2015Held as Part of HCI International 2015, Proceedings (pp. 58-70). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9180). Springer Verlag. https://doi.org/10.1007/978-3-319-20907-4_6

Lachner, Florian ; Von Saucken, Constantin ; Mueller, Florian ‘Floyd’ et al. / Cross-cultural user experience design helping product designers to consider cultural differences. Cross-Cultural Design: Methods, Practice and Impact - 7th International Conference, CCD 2015Held as Part of HCI International 2015, Proceedings. editor / P.L. Patrick Rau. Springer Verlag, 2015. pp. 58-70 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

@inproceedings{75aef1c222d84ce090c58ea20fac07ec,

title = "Cross-cultural user experience design helping product designers to consider cultural differences",

abstract = "User experience (UX) designers aim to create a product that causes a pleasant emotional reaction in order to generate an enjoyable memory. However, emotions are subjective and diverse because of cultural differences. As a consequence, cultural differences in UX design are often considered only as theoretical exercises. In this paper, we aim to bridge the gap between theoretical cultural studies and practical application. We analyze established cultural dimensions as well as notes from observational studies, business presentations and ethnographic interviews. Finally, we present “Cultural Personas”, application-oriented tools that characterize derived cultural differences. That supports designers to consider a culturally sensitive UX and thereby to develop better, more enjoyable products.",

keywords = "Country culture, Cross-cultural design, Cross-cultural evaluation, Personalities, Personas, Psychology, Storytelling",

author = "Florian Lachner and {Von Saucken}, Constantin and Mueller, {Florian {\textquoteleft}Floyd{\textquoteright}} and Udo Lindemann",

note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2015.; 17th International Conference on Cross-Cultural Design, CCD 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 ; Conference date: 02-08-2015 Through 07-08-2015",

year = "2015",

doi = "10.1007/978-3-319-20907-4_6",

language = "English",

isbn = "9783319209067",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Verlag",

pages = "58--70",

editor = "Rau, {P.L. Patrick}",

booktitle = "Cross-Cultural Design",

}

Lachner, F, Von Saucken, C, Mueller, FF & Lindemann, U 2015, Cross-cultural user experience design helping product designers to consider cultural differences. in PLP Rau (ed.), Cross-Cultural Design: Methods, Practice and Impact - 7th International Conference, CCD 2015Held as Part of HCI International 2015, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9180, Springer Verlag, pp. 58-70, 17th International Conference on Cross-Cultural Design, CCD 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015, Los Angeles, United States, 2/08/15. https://doi.org/10.1007/978-3-319-20907-4_6

Cross-cultural user experience design helping product designers to consider cultural differences. / Lachner, Florian; Von Saucken, Constantin; Mueller, Florian ‘Floyd’ et al.
Cross-Cultural Design: Methods, Practice and Impact - 7th International Conference, CCD 2015Held as Part of HCI International 2015, Proceedings. ed. / P.L. Patrick Rau. Springer Verlag, 2015. p. 58-70 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9180).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Cross-cultural user experience design helping product designers to consider cultural differences

AU - Lachner, Florian

AU - Von Saucken, Constantin

AU - Mueller, Florian ‘Floyd’

AU - Lindemann, Udo

N1 - Publisher Copyright: © Springer International Publishing Switzerland 2015.

PY - 2015

Y1 - 2015

N2 - User experience (UX) designers aim to create a product that causes a pleasant emotional reaction in order to generate an enjoyable memory. However, emotions are subjective and diverse because of cultural differences. As a consequence, cultural differences in UX design are often considered only as theoretical exercises. In this paper, we aim to bridge the gap between theoretical cultural studies and practical application. We analyze established cultural dimensions as well as notes from observational studies, business presentations and ethnographic interviews. Finally, we present “Cultural Personas”, application-oriented tools that characterize derived cultural differences. That supports designers to consider a culturally sensitive UX and thereby to develop better, more enjoyable products.

AB - User experience (UX) designers aim to create a product that causes a pleasant emotional reaction in order to generate an enjoyable memory. However, emotions are subjective and diverse because of cultural differences. As a consequence, cultural differences in UX design are often considered only as theoretical exercises. In this paper, we aim to bridge the gap between theoretical cultural studies and practical application. We analyze established cultural dimensions as well as notes from observational studies, business presentations and ethnographic interviews. Finally, we present “Cultural Personas”, application-oriented tools that characterize derived cultural differences. That supports designers to consider a culturally sensitive UX and thereby to develop better, more enjoyable products.

KW - Country culture

KW - Cross-cultural design

KW - Cross-cultural evaluation

KW - Personalities

KW - Personas

KW - Psychology

KW - Storytelling

UR - http://www.scopus.com/inward/record.url?scp=84945144041&partnerID=8YFLogxK

U2 - 10.1007/978-3-319-20907-4_6

DO - 10.1007/978-3-319-20907-4_6

M3 - Conference contribution

AN - SCOPUS:84945144041

SN - 9783319209067

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 58

EP - 70

BT - Cross-Cultural Design

A2 - Rau, P.L. Patrick

PB - Springer Verlag

T2 - 17th International Conference on Cross-Cultural Design, CCD 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015

Y2 - 2 August 2015 through 7 August 2015

ER -

Lachner F, Von Saucken C, Mueller FF, Lindemann U. Cross-cultural user experience design helping product designers to consider cultural differences. In Rau PLP, editor, Cross-Cultural Design: Methods, Practice and Impact - 7th International Conference, CCD 2015Held as Part of HCI International 2015, Proceedings. Springer Verlag. 2015. p. 58-70. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-20907-4_6

Cross-cultural user experience design helping product designers to consider cultural differences

Abstract

Publication series

Conference

Keywords

Access to Document

Other files and links

Fingerprint

Cite this