Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States

Philipp Jaufenthaler; Oliver Koll; Maximilian Lude; Reinhard Prügl

doi:10.1177/08944865231192339

Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States

Philipp Jaufenthaler, Oliver Koll, Maximilian Lude, Reinhard Prügl

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

While most studies on family firm branding report positive reputational consequences, we lack empirical evidence to which degree these benefits vary across different geographical contexts. This study explores associations elicited by the term family business in Germany, India, and the United States and discusses reasons for the varying differentiation power of the family firm signal. Our large-scale association study (n = 1,383) reveals that prototypical family firm perceptions are prevalent in the United States and Germany, but less in India. Through qualitative insights and an experimental study, we investigate why the power of the family firm signal to enhance reputation varies across countries.

Original language	English
Pages (from-to)	352-374
Number of pages	23
Journal	Family Business Review
Volume	36
Issue number	4
DOIs	https://doi.org/10.1177/08944865231192339
State	Published - Dec 2023
Externally published	Yes

Keywords

country differences
family business reputation
family firm branding
mixed methods
semantic network analysis

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abstract = "While most studies on family firm branding report positive reputational consequences, we lack empirical evidence to which degree these benefits vary across different geographical contexts. This study explores associations elicited by the term family business in Germany, India, and the United States and discusses reasons for the varying differentiation power of the family firm signal. Our large-scale association study (n = 1,383) reveals that prototypical family firm perceptions are prevalent in the United States and Germany, but less in India. Through qualitative insights and an experimental study, we investigate why the power of the family firm signal to enhance reputation varies across countries.",

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AU - Lude, Maximilian

AU - Prügl, Reinhard

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AB - While most studies on family firm branding report positive reputational consequences, we lack empirical evidence to which degree these benefits vary across different geographical contexts. This study explores associations elicited by the term family business in Germany, India, and the United States and discusses reasons for the varying differentiation power of the family firm signal. Our large-scale association study (n = 1,383) reveals that prototypical family firm perceptions are prevalent in the United States and Germany, but less in India. Through qualitative insights and an experimental study, we investigate why the power of the family firm signal to enhance reputation varies across countries.

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Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States

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Keywords

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