Coordination, sensemaking, and idea work: How founding teams pivot their venture ideas

Eva Weissenböck, Nicola Breugst, Anna Brattström

Research output: Contribution to journalArticlepeer-review

Abstract

This study offers novel insights into how team structure and flexibility affect pivoting. It details how founding team coordination practices shape individual and collective sensemaking of feedback and efforts to improve a venture idea. Following seven founding teams, we identified how teams with overlapping responsibilities enjoyed the flexibility of both fragmented and holistic sensemaking. This enabled them to pivot when needed but otherwise persevere with their venture idea. In contrast, teams with clear separation of responsibilities engaged in fragmented sensemaking and only persevered with their idea. Our findings advance research on founding team coordination, pivoting, and teams' understanding of their venture ideas.

Original languageEnglish
Article number106472
JournalJournal of Business Venturing
Volume40
Issue number2
DOIs
StatePublished - Mar 2025

Keywords

  • Founding teams
  • Idea work
  • Pivoting
  • Sensemaking
  • Spaces

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