Cooperation between large companies and start-ups: The access to drive disruptive innovation

Florian Bruse, Annette Böhmer, Udo Lindemann

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

According to Christopher Clayton's Innovator's Dilemma large corporations face a threat of disruptive innovation. By use of products and services with a moderate amount of new technologies, new business models can be created, which later on oust established companies. Particularly start-ups seem to be more prone to drive disruptive innovations than large corporations. This paper illustrates the need for cooperation between large companies and start-ups in order to pursue disruptive innovations and thereby introduces a Disruptive Innovation Strategy. With this under consideration, an extensive classification model of different types of cooperation is generated. This Strategic Classification Model takes previous classification models in literature into account and integrates these in a holistic approach. The core idea of disruptive innovation rather referring to business model innovation than purely technologically driven innovation is reflected in this model. Hence, instead of facing disruptive innovation themselves through various different approaches, large companies are encouraged to face the Innovator's Dilemma and drive disruptive innovation through cooperation.

Original languageEnglish
Title of host publicationProceedings of NordDesign, NordDesign 2016
EditorsMartin Steinert, Andreas Wulvik, Johannes Sigurjonsson, Casper Boks, Carlijn Anne Vis
PublisherThe Design Society
ISBN (Electronic)9781904670803
StatePublished - 2016
Event12th Biennial Norddesign 2016 Conference "Highlighting the Nordic Approach", NordDesign 2016 - Trondheim, Norway
Duration: 10 Aug 201612 Aug 2016

Publication series

NameProceedings of NordDesign, NordDesign 2016
Volume2

Conference

Conference12th Biennial Norddesign 2016 Conference "Highlighting the Nordic Approach", NordDesign 2016
Country/TerritoryNorway
CityTrondheim
Period10/08/1612/08/16

Keywords

  • Cooperation
  • Disruptive innovation
  • Disruptive Innovation Strategy
  • Innovator's Dilemma
  • Start ups
  • Strategic Classification Model

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