Content is king: What makes an engaging recruitment brand on social media channels?

Kilian J. Moser, Andranik Tumasjan, Isabell M. Welpe

Research output: Contribution to conference › Paper › peer-review

2 Scopus citations

Original language	English
Pages	359-364
Number of pages	6
DOIs	https://doi.org/10.5465/AMBPP.2016.93
State	Published - 2016
Event	76th Annual Meeting of the Academy of Management, AOM 2016 - Anaheim, United States Duration: 5 Aug 2016 → 9 Aug 2016

Conference	76th Annual Meeting of the Academy of Management, AOM 2016
Country/Territory	United States
City	Anaheim
Period	5/08/16 → 9/08/16

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Content is king: What makes an engaging recruitment brand on social media channels?",

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