Abstract
Since April 2004 European consumers should have the possibility to check, if the offered food is genetically modified. Currently there is not much genetically modified food on the German market, as retailers often refuse these products. This is probably due to previous studies, emphasising that the majority of consumers reject genetically modified food. Against this background the central question of this study is: do German consumers really reject genetically modified food? The findings show that 60% of the interviewees refuse genetically modified food even at lower prices.
Original language | English |
---|---|
Title of host publication | Quality Management in Food Chains |
Publisher | Wageningen Academic Publishers |
Pages | 265-278 |
Number of pages | 14 |
ISBN (Print) | 9789076998909 |
DOIs | |
State | Published - 2007 |
Externally published | Yes |
Keywords
- Consumer awareness
- Genetically modified food