Consumers' preferences for geographical origin labels: Evidence from the Canadian olive oil market

Luisa Menapace; Gregory Colson; Carola Grebitus; Maria Facendola

doi:10.1093/erae/jbq051

Consumers' preferences for geographical origin labels: Evidence from the Canadian olive oil market

Luisa Menapace, Gregory Colson, Carola Grebitus, Maria Facendola

Research output: Contribution to journal › Article › peer-review

181 Scopus citations

Abstract

Geographical origin labels are important information and marketing tools and have recently become a central component of EU agricultural promotion. We consider demand in a non-EU export market for two distinct label types: country of origin (COO) and geographical indications (GIs). Additionally, two types of GIs, 'protected designations of origin' (PDOs) and 'protected GIs' (PGIs) are considered. Empirical findings indicate consumers' willingness to pay varies with the oil's COO and is greater for GIs than for non-GIs from a given country. Weaker evidence that consumers value PDOs more than PGIs is also found.

Original language	English
Pages (from-to)	193-212
Number of pages	20
Journal	European Review of Agricultural Economics
Volume	38
Issue number	2
DOIs	https://doi.org/10.1093/erae/jbq051
State	Published - Jun 2011
Externally published	Yes

Keywords

consumer preferences
country of origin labels
geographical indications
olive oil

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10.1093/erae/jbq051

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title = "Consumers' preferences for geographical origin labels: Evidence from the Canadian olive oil market",

abstract = "Geographical origin labels are important information and marketing tools and have recently become a central component of EU agricultural promotion. We consider demand in a non-EU export market for two distinct label types: country of origin (COO) and geographical indications (GIs). Additionally, two types of GIs, 'protected designations of origin' (PDOs) and 'protected GIs' (PGIs) are considered. Empirical findings indicate consumers' willingness to pay varies with the oil's COO and is greater for GIs than for non-GIs from a given country. Weaker evidence that consumers value PDOs more than PGIs is also found.",

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AU - Menapace, Luisa

AU - Colson, Gregory

AU - Grebitus, Carola

AU - Facendola, Maria

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N2 - Geographical origin labels are important information and marketing tools and have recently become a central component of EU agricultural promotion. We consider demand in a non-EU export market for two distinct label types: country of origin (COO) and geographical indications (GIs). Additionally, two types of GIs, 'protected designations of origin' (PDOs) and 'protected GIs' (PGIs) are considered. Empirical findings indicate consumers' willingness to pay varies with the oil's COO and is greater for GIs than for non-GIs from a given country. Weaker evidence that consumers value PDOs more than PGIs is also found.

AB - Geographical origin labels are important information and marketing tools and have recently become a central component of EU agricultural promotion. We consider demand in a non-EU export market for two distinct label types: country of origin (COO) and geographical indications (GIs). Additionally, two types of GIs, 'protected designations of origin' (PDOs) and 'protected GIs' (PGIs) are considered. Empirical findings indicate consumers' willingness to pay varies with the oil's COO and is greater for GIs than for non-GIs from a given country. Weaker evidence that consumers value PDOs more than PGIs is also found.

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Consumers' preferences for geographical origin labels: Evidence from the Canadian olive oil market

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Keywords

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