Consumer choices for nano-food and nano-packaging in France and Germany

An experiment with different information treatments was conducted in France and Germany to evaluate consumers' willingness to pay (WTP) for food nanotechnology focusing on two applications: nano-fortification with vitamins and nano-packaging. Results show that many consumers in both countries are reluctant to accept nanotechnology in food. Being confronted with general information on nanotechnology, econometric estimations of WTP reveal that French consumers are more reluctant to accept nano-packaging, whereas German consumers are less inclined to accept nano-fortification compared with the respective other application. More detailed information on nanotechnology has a negative impact when voluntary access to relevant information is assured.