Consumer choices for nano-food and nano-packaging in France and Germany

Andrea Bieberstein, Jutta Roosen, Stéphan Marette, Sandrine Blanchemanche, Frederic Vandermoere

Research output: Contribution to journalReview articlepeer-review

79 Scopus citations

Abstract

An experiment with different information treatments was conducted in France and Germany to evaluate consumers' willingness to pay (WTP) for food nanotechnology focusing on two applications: nano-fortification with vitamins and nano-packaging. Results show that many consumers in both countries are reluctant to accept nanotechnology in food. Being confronted with general information on nanotechnology, econometric estimations of WTP reveal that French consumers are more reluctant to accept nano-packaging, whereas German consumers are less inclined to accept nano-fortification compared with the respective other application. More detailed information on nanotechnology has a negative impact when voluntary access to relevant information is assured.

Original languageEnglish
Pages (from-to)73-94
Number of pages22
JournalEuropean Review of Agricultural Economics
Volume40
Issue number1
DOIs
StatePublished - Feb 2013

Keywords

  • Consumer information
  • Cross-country comparison
  • Experimental economics
  • Food innovation

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