Consumer choice and the acceptance of production practice: Introduction and overview

Jutta Roosen

doi:10.1111/agec.12034

Consumer choice and the acceptance of production practice: Introduction and overview

Jutta Roosen

Chair of Marketing and Consumer Research

Research output: Contribution to journal › Article › peer-review

Abstract

The acceptance of agricultural and food production practice by consumers is crucial for the success of innovation and marketing. This is an introduction to a collection of papers that were presented at the 28th Congress of the IAAE. The papers apply different choice modeling methods in this context in order to study the choice of food products offering credence aspects regarding functionality (health), tracability (safety), and denomination of origin and production practice (tradition) in various countries.

Original language	English
Pages (from-to)	511-512
Number of pages	2
Journal	Agricultural Economics
Volume	44
Issue number	4-5
DOIs	https://doi.org/10.1111/agec.12034
State	Published - Jul 2013

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Consumer choice and the acceptance of production practice: Introduction and overview

Abstract

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