Conceptualizing a bottom-up approach to service bundling

Thomas Kohlborn, Christian Luebeck, Axel Korthaus, Erwin Fielt, Michael Rosemann, Christoph Riedl, Helmut Krcmar

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

11 Scopus citations


Offering service bundles to the market is a promising option for service providers to strengthen their competitive advantages, cope with dynamic market conditions and deal with heterogeneous consumer demand. Although the expected positive effects of bundling strategies and pricing considerations for bundles are covered well by the available literature, limited guidance can be found regarding the identification of potential bundle candidates and the actual process of bundling. The contribution of this paper is the positioning of bundling based on insights from both business and computer science and the proposition of a structured bundling method, which guides organizations with the composition of bundles in practice.

Original languageEnglish
Title of host publicationAdvanced Information Systems Engineering - 22nd International Conference, CAiSE 2010, Proceedings
Number of pages6
StatePublished - 2010
Event22nd International Conference on Advanced Information Systems Engineering, CAiSE 2010 - Hammamet, Tunisia
Duration: 7 Jun 20109 Jun 2010

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume6051 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Conference22nd International Conference on Advanced Information Systems Engineering, CAiSE 2010


  • Bundling
  • Service
  • Service-orientation


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