@inproceedings{f2024bf188084028917469537e052ced,
title = "Conceptualizing a bottom-up approach to service bundling",
abstract = "Offering service bundles to the market is a promising option for service providers to strengthen their competitive advantages, cope with dynamic market conditions and deal with heterogeneous consumer demand. Although the expected positive effects of bundling strategies and pricing considerations for bundles are covered well by the available literature, limited guidance can be found regarding the identification of potential bundle candidates and the actual process of bundling. The contribution of this paper is the positioning of bundling based on insights from both business and computer science and the proposition of a structured bundling method, which guides organizations with the composition of bundles in practice.",
keywords = "Bundling, Service, Service-orientation",
author = "Thomas Kohlborn and Christian Luebeck and Axel Korthaus and Erwin Fielt and Michael Rosemann and Christoph Riedl and Helmut Krcmar",
year = "2010",
doi = "10.1007/978-3-642-13094-6_11",
language = "English",
isbn = "3642130933",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
pages = "129--134",
booktitle = "Advanced Information Systems Engineering - 22nd International Conference, CAiSE 2010, Proceedings",
note = "22nd International Conference on Advanced Information Systems Engineering, CAiSE 2010 ; Conference date: 07-06-2010 Through 09-06-2010",
}