TY - GEN
T1 - Competing with Superstars
T2 - 43rd International Conference on Information Systems: Digitization for the Next Generation, ICIS 2022
AU - Lueker, Nele
AU - Foerderer, Jens
AU - Heinzl, Armin
N1 - Publisher Copyright:
© 2022 International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation". All Rights Reserved.
PY - 2022
Y1 - 2022
N2 - We study how the introduction of exclusive third-party applications affects competing complementors' innovation strategies in platform ecosystems. In this study, we exploit the exclusive entry of Super Mario Run into the complementary app market of Apple's iOS App Store in Autumn 2016 as a quasi-experiment. We collect monthly time-series data throughout the observation period. We find that complementors show heterogeneous innovation behavior after the entry. First, we demonstrate that affected complementors with a similar market position as the entrant follow a competition strategy for update releases in the affected niche market. Complementors who do not hold a similar market position reduce the number of updates for existing products in the affected niche market following a differentiation strategy. Finally, independent of the complementor's market position, affected complementors follow a differentiation strategy for new app releases, increasing the number of new app releases in other categories.
AB - We study how the introduction of exclusive third-party applications affects competing complementors' innovation strategies in platform ecosystems. In this study, we exploit the exclusive entry of Super Mario Run into the complementary app market of Apple's iOS App Store in Autumn 2016 as a quasi-experiment. We collect monthly time-series data throughout the observation period. We find that complementors show heterogeneous innovation behavior after the entry. First, we demonstrate that affected complementors with a similar market position as the entrant follow a competition strategy for update releases in the affected niche market. Complementors who do not hold a similar market position reduce the number of updates for existing products in the affected niche market following a differentiation strategy. Finally, independent of the complementor's market position, affected complementors follow a differentiation strategy for new app releases, increasing the number of new app releases in other categories.
KW - Platform ecosystems
KW - complementary innovation
KW - exclusive third-party entry
KW - platform governance
UR - http://www.scopus.com/inward/record.url?scp=85192544510&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85192544510
T3 - International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation"
BT - International Conference on Information Systems, ICIS 2022
PB - Association for Information Systems
Y2 - 9 December 2022 through 14 December 2022
ER -