Characteristics of loyal customers for food retail Chains in Germany

Goetz Olearius, Jutta Roosen

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Scopus citations

Abstract

In this chapter customer loyalty is examined with the help of budget ratios (budget shares). We address the question whether sociodemographic groups differ in their food shopping behavior and their retail store loyalty. Loyalty is analyzed with regard to the ten largest food retail chains in Germany in the year 2002. It is shown that the loyalty of customers depends on the lifecycle stage of the household and household size for the most part. Younger and older single households are more loyal than younger families.

Original languageEnglish
Title of host publicationA Resilient European Food Industry in a Challenging World
PublisherNova Science Publishers, Inc.
Pages305-317
Number of pages13
ISBN (Print)9781611220322
StatePublished - 2011

Keywords

  • Budget ratio
  • Customer loyalty
  • Food retail chains
  • Segmentation of customers
  • Store choice

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