TY - GEN
T1 - Business Models in the Education Technology Industry
T2 - 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017
AU - Wendler, Wiebke S.
AU - Stumpf-Wollersheim, Jutta
AU - Welpe, Isabell M.
N1 - Funding Information:
This study was funded by the German Federal Ministry of Education and Research (Bundesministerium für Bildung und Forschung, BMBF; Grant number 01PY13012). The authors would like to thank the students and student assistants who were involved in the extraction of the firms and the development of the coding scheme, particularly Theresa Csirits, Yannick Engel, Miriam Rosentritt and Alexander Schäfer. The authors also thank the coders who were involved in the coding of the firms. Further thanks go to the two anonymous reviewers of the Service Science and IS track of the ‘Thirty Eighth International Conference on Information Systems’ and to the Associate Editor. Their valuable and constructive comments and suggestions greatly contributed to strengthening the manuscript.
PY - 2018
Y1 - 2018
N2 - This study focuses on business models of education technology firms (i.e., technology providers that enable service innovation in higher education). The purpose of this research is to analyze which choices in business models (concerning customer identification, value delivery, financial aspects and value proposition) foster firm performance—financially and in web and social media. We conduct a complete analysis of education technology firms targeting the higher education market (N = 407). We use databases (e.g., Crunchbase) and firms’ websites to retrieve relevant information in a standardized procedure. The empirical investigations show that most factors (e.g., support) responsible for business model success in the education technology industry are related to the firms’ services. This study is the first to systematically evaluate the business models of education technology firms and among the first studies to address the influence of business models on firm performance.
AB - This study focuses on business models of education technology firms (i.e., technology providers that enable service innovation in higher education). The purpose of this research is to analyze which choices in business models (concerning customer identification, value delivery, financial aspects and value proposition) foster firm performance—financially and in web and social media. We conduct a complete analysis of education technology firms targeting the higher education market (N = 407). We use databases (e.g., Crunchbase) and firms’ websites to retrieve relevant information in a standardized procedure. The empirical investigations show that most factors (e.g., support) responsible for business model success in the education technology industry are related to the firms’ services. This study is the first to systematically evaluate the business models of education technology firms and among the first studies to address the influence of business models on firm performance.
KW - Business model
KW - Education technology
KW - Firm performance
KW - Service industry
UR - https://www.scopus.com/pages/publications/85107083554
M3 - Conference contribution
AN - SCOPUS:85107083554
SN - 9780996683159
T3 - ICIS 2017: Transforming Society with Digital Innovation
BT - ICIS 2017
PB - Association for Information Systems
Y2 - 10 December 2017 through 13 December 2017
ER -