TY - JOUR
T1 - Are tourists willing to pay for decarbonizing tourism? Two applications of indirect questioning in discrete choice experiments
AU - Raffaelli, Roberta
AU - Franch, Mariangela
AU - Menapace, Luisa
AU - Cerroni, Simone
N1 - Publisher Copyright:
© 2021 Newcastle University.
PY - 2022
Y1 - 2022
N2 - The feasibility and efficiency of public policies aimed at decarbonizing tourism also depend on tourists’ attitudes and acceptance. This paper investigates tourists’ preferences and willingness to pay (WTP) for decarbonizing strategies applied to transportation and hotel accommodation. Two discrete choice experiments were conducted in the Dolomites area in Italy using direct and indirect question formats. The combination of question formats is proposed as an instrument to reduce hypothetical bias and obtain conservative WTP-range estimates. Results suggest low to zero willingness to pay for the two key attributes: the use of electric trains that produce lower amounts of carbon emissions and the possibility to offset the carbon emissions associated with tourists’ hotel stays. These results indicate the need for new policy interventions to promote forms of public-private partnerships to support public and private investments, increase tourists’ awareness of decarbonizing strategies and foster a move toward more sustainable behaviors.
AB - The feasibility and efficiency of public policies aimed at decarbonizing tourism also depend on tourists’ attitudes and acceptance. This paper investigates tourists’ preferences and willingness to pay (WTP) for decarbonizing strategies applied to transportation and hotel accommodation. Two discrete choice experiments were conducted in the Dolomites area in Italy using direct and indirect question formats. The combination of question formats is proposed as an instrument to reduce hypothetical bias and obtain conservative WTP-range estimates. Results suggest low to zero willingness to pay for the two key attributes: the use of electric trains that produce lower amounts of carbon emissions and the possibility to offset the carbon emissions associated with tourists’ hotel stays. These results indicate the need for new policy interventions to promote forms of public-private partnerships to support public and private investments, increase tourists’ awareness of decarbonizing strategies and foster a move toward more sustainable behaviors.
KW - decarbonizing tourism
KW - discrete choice experiment
KW - indirect questioning
KW - public-private partnership
KW - tourist behavior
UR - http://www.scopus.com/inward/record.url?scp=85108188453&partnerID=8YFLogxK
U2 - 10.1080/09640568.2021.1918651
DO - 10.1080/09640568.2021.1918651
M3 - Article
AN - SCOPUS:85108188453
SN - 0964-0568
VL - 65
SP - 1240
EP - 1260
JO - Journal of Environmental Planning and Management
JF - Journal of Environmental Planning and Management
IS - 7
ER -