An approach to support the selection of customer integration methods in new product development

R. Kirschner, A. Kain, J. Fischer, J. Gunkel, R. Klendauer, A. Lang, U. Lindemann

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Scopus citations

Abstract

The selection of appropriate customer integration methods for specific product development projects lacks of a comprehensive model. In this contribution, we propose a model that relates the number and the expertise of involved stakeholders with different integration methods and the projects result quality. The results base on (1) primary sources, such as interviews, innovation process observations, an expert workshop and (2) tight assumptions. The model provides a deeper understanding of the factor's relations and facilitates the selection of optimal stakeholder integration methods.

Original languageEnglish
Title of host publication11th International Design Conference, DESIGN 2010
Pages275-284
Number of pages10
StatePublished - 2010
Event11th International Design Conference, DESIGN 2010 - Dubrovnik, Croatia
Duration: 17 May 201020 May 2010

Publication series

Name11th International Design Conference, DESIGN 2010

Conference

Conference11th International Design Conference, DESIGN 2010
Country/TerritoryCroatia
CityDubrovnik
Period17/05/1020/05/10

Keywords

  • Customer integration methods
  • New product development

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