Akzeptanz von innovationen im lebensmittelsektor ein vergleich zwischen Frankreich und Deutschland am beispiel der nanotechnologie

Previous studies have shown that consumer's acceptance of novel food technologies depends upon several factors, including their attitude towards science and technology. Despite increasing homogenisation, there are still differences between the European countries in this respect. The paper compares the factors influencing the acceptance of a novel food technology, nanotechnology, in France and Germany. The study's findings show that German consumers possess a more differentiated concept of nanotechnology, as they distinguish between different kinds of nanofood applications, whereas French consumers are more sceptical in general. This is reflected in a higher proportion of sceptical consumers in France, and a more positive attitude towards science and technology among German consumers.