Advancing the marketing-operations interface in omnichannel retail

Robert Rooderkerk, Sander de Leeuw, Alexander Hübner

Research output: Contribution to journal › Editorial

8 Scopus citations

Original language	English
Pages (from-to)	188-196
Number of pages	9
Journal	Journal of Operations Management
Volume	69
Issue number	2
DOIs	https://doi.org/10.1002/joom.1241
State	Published - Mar 2023

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title = "Advancing the marketing-operations interface in omnichannel retail",

author = "Robert Rooderkerk and {de Leeuw}, Sander and Alexander H{\"u}bner",

year = "2023",

month = mar,

doi = "10.1002/joom.1241",

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pages = "188--196",

journal = "Journal of Operations Management",

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T1 - Advancing the marketing-operations interface in omnichannel retail

AU - Rooderkerk, Robert

AU - de Leeuw, Sander

AU - Hübner, Alexander

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EP - 196

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