Acceptance of sustainability standards by farmers - empirical evidence from Germany

Veronika Hannus; Thomas J. Venus; Johannes Sauer

doi:10.1016/j.jenvman.2020.110617

Acceptance of sustainability standards by farmers - empirical evidence from Germany

Veronika Hannus, Thomas J. Venus, Johannes Sauer

Chair of Agricultural Production and Resource Economics

Technical University of Munich

Research output: Contribution to journal › Article › peer-review

20 Scopus citations

Abstract

We use a discrete choice experiment to investigate the willingness-to-accept a sustainability standard by German farmers. We also evaluate how attributes in standard design increase acceptance. The estimation of a latent class logit model results in two groups of farmers differentiated with respect to attitude, risk perception, age, education and previous participation in agri-environmental schemes (AES). However, all respondents prefer to use the EU's Integrated Administration and Control System based data and a standard linked to AES. These findings suggest valuable insights for the design or revision of sustainability standards as part of the implementation of the European CAP in line with the European Union's CAP proposal for 2021–2027.

Original language	English
Article number	110617
Journal	Journal of Environmental Management
Volume	267
DOIs	https://doi.org/10.1016/j.jenvman.2020.110617
State	Published - 1 Aug 2020

Keywords

Database access
Farm sustainability standard
Innovation adoption
Standard design
Sustainability management
Willingness-to-accept

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10.1016/j.jenvman.2020.110617

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abstract = "We use a discrete choice experiment to investigate the willingness-to-accept a sustainability standard by German farmers. We also evaluate how attributes in standard design increase acceptance. The estimation of a latent class logit model results in two groups of farmers differentiated with respect to attitude, risk perception, age, education and previous participation in agri-environmental schemes (AES). However, all respondents prefer to use the EU's Integrated Administration and Control System based data and a standard linked to AES. These findings suggest valuable insights for the design or revision of sustainability standards as part of the implementation of the European CAP in line with the European Union's CAP proposal for 2021–2027.",

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Acceptance of sustainability standards by farmers - empirical evidence from Germany

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Keywords

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