A Transformation Model for Excelling in Product Roadmapping in Dynamic and Uncertain Market Environments

Stefan Trieflinger, Jürgen Münch, Stefan Wagner, Dominic Lang, Bastian Roling

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

4 Scopus citations

Abstract

Context: Many companies are facing an increasingly dynamic and uncertain market environment, making traditional product roadmapping practices no longer sufficiently applicable. As a result, many companies need to adapt their product roadmapping practices for continuing to operate successfully in today’s dynamic market environment. However, transforming product roadmapping practices is a difficult process for organizations. Existing literature offers little help on how to accomplish such a process. Objective: The objective of this paper is to present a product roadmap transformation approach for organizations to help them identify appropriate improvement actions for their roadmapping practices using an analysis of their current practices. Method: Based on an existing assessment procedure for evaluating product roadmapping practices, the first version of a product roadmap transformation approach was developed in workshops with company experts. The approach was then given to eleven practitioners and their perceptions of the approach were gathered through interviews. Results: The result of the study is a transformation approach consisting of a process describing what steps are necessary to adapt the currently applied product roadmapping practice to a dynamic and uncertain market environment. It also includes recommendations on how to select areas for improvement and two empirically based mapping tables. The interviews with the practitioners revealed that the product roadmap transformation approach was perceived as comprehensible, useful, and applicable. Nevertheless, we identified potential for improvements, such as a clearer presentation of some processes and the need for more improvement options in the mapping tables. In addition, minor usability issues were identified.

Original languageEnglish
Title of host publicationProduct-Focused Software Process Improvement - 22nd International Conference, PROFES 2021, Proceedings
EditorsLuca Ardito, Andreas Jedlitschka, Maurizio Morisio, Marco Torchiano
PublisherSpringer Science and Business Media Deutschland GmbH
Pages136-151
Number of pages16
ISBN (Print)9783030914516
DOIs
StatePublished - 2021
Externally publishedYes
Event22nd International Conference on Product-Focused Software Process Improvement, PROFES 2021 - Virtual, Online
Duration: 26 Nov 202126 Nov 2021

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume13126 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference22nd International Conference on Product-Focused Software Process Improvement, PROFES 2021
CityVirtual, Online
Period26/11/2126/11/21

Keywords

  • Agile development
  • Product management
  • Product roadmap
  • Product strategy
  • Transformation model

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