Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
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Dive into the research topics where Maximilian Lude is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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In the Aftermath of an Ethical Violation: Do Family Firms Suffer More Than Non-family Firms and Why?
Nyffenegger, B., Madison, K., Lude, M., Prügl, R. & Hack, A., May 2025, In: Journal of Business Ethics. 198, 4, p. 813-840 28 p., e12472.Research output: Contribution to journal › Article › peer-review
Open Access4 Scopus citations -
Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States
Jaufenthaler, P., Koll, O., Lude, M. & Prügl, R., Dec 2023, In: Family Business Review. 36, 4, p. 352-374 23 p.Research output: Contribution to journal › Article › peer-review
Open Access15 Scopus citations -
Who let the dog’s out? How underdog biographies told by family firms affect consumers’ brand attitude
Lude, M., Prügl, R. & Rauschendorfer, N., 26 Jun 2023, In: Journal of Product and Brand Management. 32, 5, p. 774-787 14 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
Love is in the air. Consumers' perception of products from firms signaling their family nature
Rauschendorfer, N., Prügl, R. & Lude, M., Jan 2022, In: Psychology and Marketing. 39, 1, p. 239-249 11 p.Research output: Contribution to journal › Article › peer-review
Open Access44 Scopus citations -
Crisis favors the prepared firm: How organizational ambidexterity relates to perceptions of organizational resilience
Bechthold, L., Lude, M. & Prügl, R., 7 May 2021, Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry. IGI Global, p. 178-205 28 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
47 Scopus citations