Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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ACE II: Verbal and Nonverbal Cues of Agency and Communality Across Situational Contexts
Meißner, M. (Spokesperson), Bekbergenova, A. (Spokesperson), Hagl, R. (CoPI) & Fladerer, M. P. (CoPI)
1/01/26 → 31/12/26
Project: Research
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Virtual Reality Learning Environments
Meißner, M. (Spokesperson) & Finken, D. (Spokesperson)
1/01/26 → 1/12/26
Project: Research
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Generative AI in Marketing
Meißner, M. (Spokesperson) & Hartmann, J. (Co-Spokesperson)
1/12/24 → 31/03/25
Project: Research
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Messung und Veränderung des Mobilitätsverhaltens: Eine Feldstudie auf dem Campus Heilbronn basierend auf Smartphonedaten
Meißner, M. (Spokesperson) & Ungemach, C. (Co-Spokesperson)
28/11/24 → 31/12/25
Project: Research
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Product salience in influencer endorsement posts
Klostermann, J., Meissner, M., Musalem, A. & Decker, R., 2026, (Accepted/In press) In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Article › peer-review
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Benefits and privacy in virtual reality commerce: a comprehensive review and data-driven assessment
Hassanin, S., Fu, Y., Pfeiffer, J. & Meißner, M., Dec 2025, In: Virtual Reality. 29, 4, 173.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers
Volkmer, S. A. & Meißner, M., May 2025, In: Journal of Retailing and Consumer Services. 84, 104217.Research output: Contribution to journal › Article › peer-review
Open Access7 Scopus citations -
Beyond livestreaming: The rise of social media gifting and paid memberships − A systematic literature review and future research agenda
Alida Volkmer, S. & Meißner, M., Dec 2024, In: Journal of Business Research. 185, 114915.Research output: Contribution to journal › Article › peer-review
Open Access8 Scopus citations -
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
Brüns, J. D. & Meißner, M., Jul 2024, In: Journal of Retailing and Consumer Services. 79, 103790.Research output: Contribution to journal › Article › peer-review
Open Access178 Scopus citations