20082022

Research activity per year

Personal profile

Scientific Career

Prof. Dr. Martin Meißner's (*1979) research focuses on social media and digitization as well as consumer decision-making processes applying eyetracking and augmented and virtual reality. In the context of social media, he particularly investigates influencer marketing. He uses eyetracking to understand decision-making processes in detail. His research has been published in internationally renowned journals such as the Journal of Marketing Research and Information Systems Research.

Martin Meißner studied Business Administration at the Faculty of Business Administration and Economics at Bielefeld University. After a research stay at Monash University in Australia, he was Associate Professor at the University of Southern Denmark from 2013 to 2019. In 2020, he accepted the position as Professor of Marketing at Zeppelin University. Since 2022, Martin Meißner has been Professor of Digital Marketing at the TUM School of Management at the Heilbronn Campus.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production

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Collaborations and top research areas from the last five years

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