Research activity per year

Personal profile

Scientific Career

Prof. Ungemach focuses on interdisciplinary research in the field of sustainable consumer behavior, at the intersection of marketing, psychology, and data science. His work investigates the underlying principles and drivers of consumer decision-making. Building on these insights he is developing ethical choice architecture interventions to promote sustainable behavior and address societal challenges. He also examines how behavioral interventions can be facilitated through the application of new technologies and data science.

Prof. Ungemach studied Psychology at the University of Giessen and received his PhD at the University of Warwick, where he also worked as a postdoctoral researcher. Afterward, he held a position as Associate Research Scientist at the Center for Research on Environmental Decisions at Columbia University, where he remains a Research Affiliate. He also worked as a Data Scientist for a New York tech startup. In 2016 Prof. Ungemach was appointed Professor of Marketing at TUM School of Management. He is a member of the Munich Data Science Institute.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action


Dive into the research topics where Christoph Ungemach is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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