Projects per year
Personal profile
Research interests
Prof. Dr. Christine Eckert is Professor of Marketing Analytics at TUM School of Management. Christine's primary research interest lies in the area of quantitative modeling, with a particular focus on the decisions of market participants, broadly defined. She has conducted research on this topic in a variety of disciplinary areas, including consumer financial decision making, strategic management decisions of innovative firms, and corporate and consumer social responsibility.
Prof. Eckert studied mathematics at Johannes Gutenberg University Mainz and Christian Albrecht University Kiel. She received her Ph.D. in Marketing from Goethe University Frankfurt, Germany, and spent several years at University of Technology Sydney and EBS University of Business and Law. In 2025, Prof. Eckert was appointed to the Chair of Marketing Analytics at TUM.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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TransforM: EXC TransforM - Munich Center for Transformative Technologies and Societal Change
Pfotenhauer, S. (Spokesperson), Hottenrott, H. (Co-Spokesperson), Patzelt, H. (Co-Spokesperson), Alexy, O. (PI), Beck, S. (PI), Breugst, N. (PI), Büthe, T. (PI), Buyx, M. A. (PI), Doblinger, C. (PI), Eckert, C. (PI), Gasser, U. (PI), Henkel, J. (PI), Ienca, M. (PI), Kasneci, E. (PI), Leonelli, S. (PI), Minner, S. (PI), Müller, R. (PI), Niewöhner, J. (PI), Roosen, J. (PI) & Steinert, J. (PI)
1/01/26 → …
Project: Research
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Member Research Advisory Board, Super Consumers Australia (Consumer Advocacy Non-Governmental Organization)
Eckert, C. (Spokesperson)
1/01/22 → 31/12/26
Project: Research
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Associate Editor, Big Data and Business Analytics, Journal of Business Research
Eckert, C. (Spokesperson)
1/01/23 → 31/12/25
Project: Research
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Design and test the NSW Government CX Survey Master Questionnaire
Eckert, C. (Spokesperson)
1/01/21 → 31/12/21
Project: Research
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Developing optimal strategies to support smoking cessation among RYO users
Eckert, C. (Spokesperson)
1/12/19 → 31/12/24
Project: Research
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Evaluation of in-pack efficacy inserts: two discrete choice studies from Aotearoa New Zealand
Gendall, P., Eckert, C., Burke, P., Teddy, L., Waa, A. & Hoek, J., 2026, (Accepted/In press) In: Tobacco Control.Research output: Contribution to journal › Article › peer-review
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How Do People Who Smoke Respond to Novel Tobacco Pack Warnings? Two Cross-Sectional Studies from Aotearoa New Zealand
Gendall, P., Eckert, C., Burke, P. F., Teddy, L., Waa, A. & Hoek, J., 1 Mar 2026, In: Nicotine and Tobacco Research. 28, 3, p. 454-463 10 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions
An, J., Bonfrer, A. & Eckert, C., Oct 2026, In: Journal of Marketing Research. 63, 5, p. 954-973 20 p.Research output: Contribution to journal › Article › peer-review
Open Access -
The impact of mortgage broker use on borrower confusion and preferences
Chung, S., Agnew, J., Bateman, H., Eckert, C., Liu, J. & Thorp, S., Aug 2024, In: Journal of Economic Behavior and Organization. 224, p. 229-247 19 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
Why advertisers should embrace event typicality and maximize leveraging of major events
Carrillat, F. A., Mazodier, M. & Eckert, C., Nov 2024, In: Journal of the Academy of Marketing Science. 52, 6, p. 1585-1607 23 p.Research output: Contribution to journal › Article › peer-review
Open Access6 Scopus citations