Assistant Professorship of Digital Marketing

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  • 2021

    The Power of Brand Selfies

    Hartmann, J., Heitmann, M., Schamp, C. & Netzer, O., Dec 2021, In: Journal of Marketing Research. 58, 6, p. 1159-1177 19 p.

    Research output: Contribution to journal › Article › peer-review

    Open Access
    87 Scopus citations