Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 3 Article
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Language of images: Classifying marketing images with transformers and vision language models
Witte, M., Heitmann, M., Hartmann, J. & Tetzlaff, K., 2026, (Accepted/In press) In: International Journal of Research in Marketing.Research output: Contribution to journal › Article › peer-review
Open Access -
Biased echoes: Large language models reinforce investment biases and increase portfolio risks of private investors
Winder, P., Hildebrand, C. & Hartmann, J., Jun 2025, In: PLoS ONE. 20, 6 June, e0325459.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics
Schamp, C., Hartmann, J. & Herhausen, D., 1 May 2024, In: NIM Marketing Intelligence Review. 16, 1, p. 42-48 7 p.Research output: Contribution to journal › Article › peer-review
Open Access4 Scopus citations