Uncertainty handling in integrated product development

U. Lindemann, M. Lorenz

Publikation: Beitrag in Buch/Bericht/KonferenzbandKonferenzbeitragBegutachtung

15 Zitate (Scopus)

Abstract

Innovation projects have to face uncertainties resulting from lacking or imperfect information on market or technology-related issues. Common development process model do not fully support radical and thus uncertain development projects. The widely recognized integrated product development framework can be expanded through a flexible but direction setting process. The overall set-up is front-loaded, embeds options on the market and technology side, and stipulates an integrative work mode. Uncertainties are thus addressed using real options that support integrated decision making. Cases study research applied in radical innovation projects in the engineered goods sector demonstrates the positive impact of such a real options approach.

OriginalspracheEnglisch
TitelProceedings DESIGN 2008, the 10th International Design Conference
Herausgeber (Verlag)The Design Society
Seiten175-182
Seitenumfang8
ISBN (Print)9789536313891
PublikationsstatusVeröffentlicht - 2008
Veranstaltung10th International Design Conference, DESIGN 2008 - Dubrovnik, Kroatien
Dauer: 19 Mai 200822 Mai 2008

Publikationsreihe

NameProceedings DESIGN 2008, the 10th International Design Conference

Konferenz

Konferenz10th International Design Conference, DESIGN 2008
Land/GebietKroatien
OrtDubrovnik
Zeitraum19/05/0822/05/08

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