The impact of storytelling on innovation: A multi case study

Nadine Kammerlander; Cinzia Dessi; Miriam Bird; Michela Floris

doi:10.5465/AMBPP.2015.66

The impact of storytelling on innovation: A multi case study

Nadine Kammerlander, Cinzia Dessi, Miriam Bird, Michela Floris

University of St. Gallen

Publikation: Konferenzbeitrag › Papier › Begutachtung

2 Zitate (Scopus)

Abstract

We study the effect of storytelling within the family on family firm innovation. Based on a multi-case study of 41 Italian family wineries, we reveal that the shared stories affect decision making within the firm and ultimately innovation. We further show that the stories' content affects the level of innovation.

Originalsprache	Englisch
Seiten	1218-1223
Seitenumfang	6
DOIs	https://doi.org/10.5465/AMBPP.2015.66
Publikationsstatus	Veröffentlicht - 2015
Extern publiziert	Ja
Veranstaltung	75th Annual Meeting of the Academy of Management, AOM 2015 - Vancouver, Kanada Dauer: 7 Aug. 2015 → 11 Aug. 2015

Konferenz

Konferenz	75th Annual Meeting of the Academy of Management, AOM 2015
Land/Gebiet	Kanada
Ort	Vancouver
Zeitraum	7/08/15 → 11/08/15

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10.5465/AMBPP.2015.66

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title = "The impact of storytelling on innovation: A multi case study",

abstract = "We study the effect of storytelling within the family on family firm innovation. Based on a multi-case study of 41 Italian family wineries, we reveal that the shared stories affect decision making within the firm and ultimately innovation. We further show that the stories' content affects the level of innovation.",

author = "Nadine Kammerlander and Cinzia Dessi and Miriam Bird and Michela Floris",

year = "2015",

doi = "10.5465/AMBPP.2015.66",

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AU - Floris, Michela

PY - 2015

Y1 - 2015

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ER -

The impact of storytelling on innovation: A multi case study

Abstract

Konferenz

UN SDGs

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