Abstract
As products have become more homogenous, the Chinese knitwear market has been shrinking during the last decade. This paper argues that this is due to a lack of design creativity in Chinese knitwear brands. This research focuses on the internal creativity culture in knitwear companies and the influencing factors in design processes. In addition, it explores the reasons why design creativity is undervalued in design management and design education in China. The aim is to help the Chinese knitwear industry to deal with their problems throughout the development of their designs and images.
Originalsprache | Englisch |
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Seiten | 173-178 |
Seitenumfang | 6 |
Publikationsstatus | Veröffentlicht - 2015 |
Extern publiziert | Ja |
Veranstaltung | Design Engineering in the Context of Asia - Asian Design Engineering Workshop, A-DEWS 2015 - Hong Kong, Hongkong Dauer: 29 Okt. 2015 → 30 Okt. 2015 |
Konferenz
Konferenz | Design Engineering in the Context of Asia - Asian Design Engineering Workshop, A-DEWS 2015 |
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Land/Gebiet | Hongkong |
Ort | Hong Kong |
Zeitraum | 29/10/15 → 30/10/15 |