The creativity gap in Chinese Knitwear industry

X. Zhang, C. Gale, C. Eckert

Publikation: KonferenzbeitragPapierBegutachtung

Abstract

As products have become more homogenous, the Chinese knitwear market has been shrinking during the last decade. This paper argues that this is due to a lack of design creativity in Chinese knitwear brands. This research focuses on the internal creativity culture in knitwear companies and the influencing factors in design processes. In addition, it explores the reasons why design creativity is undervalued in design management and design education in China. The aim is to help the Chinese knitwear industry to deal with their problems throughout the development of their designs and images.

OriginalspracheEnglisch
Seiten173-178
Seitenumfang6
PublikationsstatusVeröffentlicht - 2015
Extern publiziertJa
VeranstaltungDesign Engineering in the Context of Asia - Asian Design Engineering Workshop, A-DEWS 2015 - Hong Kong, Hongkong
Dauer: 29 Okt. 201530 Okt. 2015

Konferenz

KonferenzDesign Engineering in the Context of Asia - Asian Design Engineering Workshop, A-DEWS 2015
Land/GebietHongkong
OrtHong Kong
Zeitraum29/10/1530/10/15

Fingerprint

Untersuchen Sie die Forschungsthemen von „The creativity gap in Chinese Knitwear industry“. Zusammen bilden sie einen einzigartigen Fingerprint.

Dieses zitieren