Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness

Gianna Bruckberger, Christoph Fuchs, Martin Schreier, Stijn M.J.Van Osselaer

Publikation: Beitrag in Fachzeitschrift › Artikel › Begutachtung

15 Zitate (Scopus)

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Social Sciences