Perceived similarity determines social comparison effects of more and less physically active others

This research tested whether the effects of physical activity (PA) comparisons depend on the perceived similarity to comparison standards. In 3 experimental studies, participants compared themselves to a more or a less physically active person. Results showed that perceived similarity determined comparison outcomes: Participants’ PA self-evaluation and self-efficacy were higher when focusing on similarities with more (vs less) (Study 1) and dissimilarities with less (vs more) active others (Study 1 and 2). Considering the opposite of the impression that less active others are similar and more active others are dissimilar increased participants’ PA self-evaluation, self-efficacy, and intention (Study 3).