TY - BOOK
T1 - Implementing international services
T2 - A tailorable method for market assessment, modularization, and process transfer
AU - Böhmann, Tilo
AU - Burr, Wolfgang
AU - Herrmann, Thomas
AU - Krcmar, Helmut
AU - Scheer, August Wilhelm
N1 - Publisher Copyright:
© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH. All rights reserved.
PY - 2012/11/1
Y1 - 2012/11/1
N2 - The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
AB - The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
UR - http://www.scopus.com/inward/record.url?scp=84930707944&partnerID=8YFLogxK
U2 - 10.1007/978-3-8349-6445-8
DO - 10.1007/978-3-8349-6445-8
M3 - Book
AN - SCOPUS:84930707944
SN - 3834915777
SN - 9783834915771
VL - 9783834964458
BT - Implementing international services
PB - Gabler Verlag
ER -