@inproceedings{2aa43d25d3544ae5a494a47d80c8b912,
title = "Defining adverlearning: A novel concept to enhance learning using in-game advertising",
abstract = "The perseverance when using established but outdated learning systems and approaches in a constantly changing society leads to reduced effectiveness when attempting to reach younger generations. Applying future-oriented solutions, which differ from established learning methods, could support the success of new learning approaches. In this paper, we want to introduce a novel learning concept by combining in-game advertising and learning.",
keywords = "Adverlearning, In-Game Advertising, In-Game Advertising for Learning, Video Games",
author = "Fabrizio Palmas and Gudrun Klinker",
note = "Publisher Copyright: {\textcopyright} 2021 IEEE.; 21st IEEE International Conference on Advanced Learning Technologies, ICALT 2021 ; Conference date: 12-07-2021 Through 15-07-2021",
year = "2021",
month = jul,
doi = "10.1109/ICALT52272.2021.00029",
language = "English",
series = "Proceedings - IEEE 21st International Conference on Advanced Learning Technologies, ICALT 2021",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "72--74",
editor = "Maiga Chang and Nian-Shing Chen and Sampson, {Demetrios G} and Ahmed Tlili",
booktitle = "Proceedings - IEEE 21st International Conference on Advanced Learning Technologies, ICALT 2021",
}