TY - JOUR
T1 - Components and Outcomes of Fan Engagement in Team Sports
T2 - The Perspective of Managers and Fans
AU - Huettermann, Marcel
AU - Uhrich, Sebastian
AU - Koenigstorfer, Joerg
N1 - Publisher Copyright:
© 2019 Global Alliance of Marketing & Management Associations (GAMMA).
PY - 2022
Y1 - 2022
N2 - Fan engagement is a central construct for the customer relationship management of professional sports teams. The goal of this study is to develop a framework that categorizes positive and negative components and outcomes of fan engagement in team sports settings. Based on qualitative interviews with 13 team managers and 12 fans of European professional sports teams, we show that fan engagement components can be positive (fan resource integration, fan learning, and fan knowledge sharing) or negative (fan norm violation and fan resistance to the team). These components can have the following benefits: fan resource development and fan value co-creation. Or they can have the following detriments: fan value destruction and fan identity conflict development. Our comprehensive framework synthesizes the manifestations and consequences of fan engagement and thus contributes to our understanding of how fan engagement affects sports teams.
AB - Fan engagement is a central construct for the customer relationship management of professional sports teams. The goal of this study is to develop a framework that categorizes positive and negative components and outcomes of fan engagement in team sports settings. Based on qualitative interviews with 13 team managers and 12 fans of European professional sports teams, we show that fan engagement components can be positive (fan resource integration, fan learning, and fan knowledge sharing) or negative (fan norm violation and fan resistance to the team). These components can have the following benefits: fan resource development and fan value co-creation. Or they can have the following detriments: fan value destruction and fan identity conflict development. Our comprehensive framework synthesizes the manifestations and consequences of fan engagement and thus contributes to our understanding of how fan engagement affects sports teams.
KW - Benefits
KW - detriments
KW - professional sports teams
KW - value creation
KW - value destruction
UR - http://www.scopus.com/inward/record.url?scp=85078636782&partnerID=8YFLogxK
U2 - 10.1080/24704067.2019.1576143
DO - 10.1080/24704067.2019.1576143
M3 - Article
AN - SCOPUS:85078636782
SN - 2470-4067
VL - 7
SP - 447
EP - 478
JO - Journal of Global Sport Management
JF - Journal of Global Sport Management
IS - 4
ER -