TY - JOUR
T1 - Comparative research on users' visual pattern recognition oriented to automotive styling features
AU - Lu, Zhaolin
AU - Li, Shengbo
AU - Xu, Shaobing
AU - Frenkler, Fritz
N1 - Publisher Copyright:
©, 2015, CIMS. All right reserved.
PY - 2015/7/1
Y1 - 2015/7/1
N2 - To make automotive design conform to aesthetic psychology of target users, users' visual pattern recognition was researched comparatively with cross-culture perspective. Based on Feature Integration Theory (FIT) theory of Treisman, a general model for automotive styling feature's visual recognition was proposed. Automotive front face was taken as a sample, and China and Germany users were selected as subjects in the experiment: in first step, Dikablis eye tracker was used for eye-tracking experiment; the questionnaire survey combined with Likert scale was made in second step. Grey level histogram and SPSS software were used to analyze the experimental data, and the results provided reference for automotive styling feature's development oriented to the Chinese market.
AB - To make automotive design conform to aesthetic psychology of target users, users' visual pattern recognition was researched comparatively with cross-culture perspective. Based on Feature Integration Theory (FIT) theory of Treisman, a general model for automotive styling feature's visual recognition was proposed. Automotive front face was taken as a sample, and China and Germany users were selected as subjects in the experiment: in first step, Dikablis eye tracker was used for eye-tracking experiment; the questionnaire survey combined with Likert scale was made in second step. Grey level histogram and SPSS software were used to analyze the experimental data, and the results provided reference for automotive styling feature's development oriented to the Chinese market.
KW - Automotive styling features
KW - Comparative research
KW - Eye tracking
KW - Product design
KW - Visual pattern recognition
UR - http://www.scopus.com/inward/record.url?scp=84942303439&partnerID=8YFLogxK
U2 - 10.13196/j.cims.2015.07.005
DO - 10.13196/j.cims.2015.07.005
M3 - Article
AN - SCOPUS:84942303439
SN - 1006-5911
VL - 21
SP - 1711
EP - 1718
JO - Jisuanji Jicheng Zhizao Xitong/Computer Integrated Manufacturing Systems, CIMS
JF - Jisuanji Jicheng Zhizao Xitong/Computer Integrated Manufacturing Systems, CIMS
IS - 7
ER -