TY - GEN
T1 - An approach to support the selection of customer integration methods in new product development
AU - Kirschner, R.
AU - Kain, A.
AU - Fischer, J.
AU - Gunkel, J.
AU - Klendauer, R.
AU - Lang, A.
AU - Lindemann, U.
PY - 2010
Y1 - 2010
N2 - The selection of appropriate customer integration methods for specific product development projects lacks of a comprehensive model. In this contribution, we propose a model that relates the number and the expertise of involved stakeholders with different integration methods and the projects result quality. The results base on (1) primary sources, such as interviews, innovation process observations, an expert workshop and (2) tight assumptions. The model provides a deeper understanding of the factor's relations and facilitates the selection of optimal stakeholder integration methods.
AB - The selection of appropriate customer integration methods for specific product development projects lacks of a comprehensive model. In this contribution, we propose a model that relates the number and the expertise of involved stakeholders with different integration methods and the projects result quality. The results base on (1) primary sources, such as interviews, innovation process observations, an expert workshop and (2) tight assumptions. The model provides a deeper understanding of the factor's relations and facilitates the selection of optimal stakeholder integration methods.
KW - Customer integration methods
KW - New product development
UR - http://www.scopus.com/inward/record.url?scp=84861523010&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84861523010
SN - 9789537738037
T3 - 11th International Design Conference, DESIGN 2010
SP - 275
EP - 284
BT - 11th International Design Conference, DESIGN 2010
T2 - 11th International Design Conference, DESIGN 2010
Y2 - 17 May 2010 through 20 May 2010
ER -