Advancing the marketing-operations interface in omnichannel retail

Publikation: Beitrag in Fachzeitschrift › Leitartikel

18 Zitate (Scopus)

Originalsprache	Englisch
Seiten (von - bis)	188-196
Seitenumfang	9
Fachzeitschrift	Journal of Operations Management
Jahrgang	69
Ausgabenummer	2
DOIs	https://doi.org/10.1002/joom.1241
Publikationsstatus	Veröffentlicht - März 2023

Zugriff auf Dokument

@article{cd08542afaab44039b7305130f2c3fff,

title = "Advancing the marketing-operations interface in omnichannel retail",

author = "Robert Rooderkerk and \{de Leeuw\}, Sander and Alexander H{\"u}bner",

year = "2023",

month = mar,

doi = "10.1002/joom.1241",

language = "English",

volume = "69",

pages = "188--196",

journal = "Journal of Operations Management",

issn = "0272-6963",

publisher = "John Wiley \& Sons Inc.",

number = "2",

}

TY - JOUR

T1 - Advancing the marketing-operations interface in omnichannel retail

AU - Rooderkerk, Robert

AU - de Leeuw, Sander

AU - Hübner, Alexander

PY - 2023/3

Y1 - 2023/3

UR - https://www.scopus.com/pages/publications/85148615885

U2 - 10.1002/joom.1241

DO - 10.1002/joom.1241

M3 - Editorial

AN - SCOPUS:85148615885

SN - 0272-6963

VL - 69

SP - 188

EP - 196

JO - Journal of Operations Management

JF - Journal of Operations Management

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