A democracy called facebook? Participation as a privacy strategy on social media

Publikation: Beitrag in Buch/Bericht/KonferenzbandKonferenzbeitragBegutachtung

8 Zitate (Scopus)

Abstract

Despite its known inadequacies, notice and consent is still the most common privacy practice on social media platforms. Indeed, conceptualizing alternative privacy strategies for the social media context has proven to be difficult. In 2009, Facebook implemented a participatory governance system that enabled users to vote on its privacy policy. However, three years later, Facebook held a final vote that led to the termination of its participatory governance system. Here, we empirically assess this participatory privacy strategy designed to democratize social media policy-making. We describe the different components of Facebook’s participatory governance system, show how users could influence privacy policy decision-making, and report the privacy policies users accepted and rejected by vote. Furthermore, we identify the common themes users discussed during the final electoral period by applying an unsupervised machine learning topic modeling algorithm to thousands of Facebook user comments. Our results demonstrate that users voiced concerns about being insufficiently informed about participation commitments and possibilities, attempted to orchestrate a transfer of the vote to a third-party platform, and engaged in spreading misconstrued data ownership claims. Based on our results, we analyze the key reasons behind Facebook’s failure to implement a successful participation process. Finally, we highlight the significance of framing diversity for privacy decision-making in the context of a participatory privacy strategy on social media.

OriginalspracheEnglisch
TitelPrivacy Technologies and Policy - 6th Annual Privacy Forum, APF 2018, Revised Selected Papers
Redakteure/-innenManel Medina, Kai Rannenberg, Erich Schweighofer, Andreas Mitrakas, Nikolaos Tsouroulas
Herausgeber (Verlag)Springer Verlag
Seiten91-108
Seitenumfang18
ISBN (Print)9783030025465
DOIs
PublikationsstatusVeröffentlicht - 2018
Veranstaltung6th Annual Privacy Forum, APF 2018 - Barcelona, Spanien
Dauer: 13 Juni 201814 Juni 2018

Publikationsreihe

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Band11079 LNCS
ISSN (Print)0302-9743
ISSN (elektronisch)1611-3349

Konferenz

Konferenz6th Annual Privacy Forum, APF 2018
Land/GebietSpanien
OrtBarcelona
Zeitraum13/06/1814/06/18

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